a little about me
Working from my home office in Brighton, Michigan, I split my time to support brand strategy for mission-driven organizations bring positive change and growth to their and our communities alongside the strong team of women at Piper & Gold Public Relations. I also make designs that people use in their homes or to celebrate their life events through graphic design, photography, illustrations and lettering on occasion for web-based e-commerce businesses.
Over the past several years, I also independently worked to support companies as a graphic design consultant through my small business Basil Design Studio. While I love helping businesses create a foundation for the brand to grow and learning more about different industries by filling in as a supportive role, I am not currently taking that work.
As I reorganize this website, the best way to see some of my work is to follow me on Pinterest and Instagram, where I am slightly worse than lazy when it comes to posting.
“I hired Lisa to design a logo for a new photo/video project about body diversity. I had virtually no ideas regarding what this logo would look like other than “I want it to be positive and somehow represent diversity.” Lisa was very patient and understanding of the situation and helped me work through the stress of trying to convey a project’s mission through a single graphic. She’s easy going, reassuring, and very organized—with guides and questions that can help you form a better idea of what you want to see and what your target audience wants to see. When I received the final design for the project, I couldn’t believe how perfect and beautiful it was—representing every aspect of the project we had discussed. I think her experience in marketing in addition to graphic design gives her an edge in her work. I’ll definitely be coming back to her with future design and marketing needs!”
SHOP
I love partnering with e-commerce stores to license and sell my art, greeting cards and stationery. Each of these shops feature my unique illustrations, copy, hand lettering and other design elements. Here are a list of my shops:
Minted.com
Art prints and customizable stationery and announcements. Visit basil.minted.com and search for exclusively licensed work for every occasion.
greenvelope.com
Customizable eco-friendlydigital invitations and stationery. Bonus: every order plants a tree! Visit greenvelope.com/designs/basil-design-studio for exclusively licensed work for every occasion.
Zazzle.com
Customizable stationery and art. Visit zazzle.com/store/basildesignstudio to shop.
Photo by Ilze Lucero Photo.
in a nutshell
I tweaked the order and first got a bachelor of science from Michigan State University (Urban and Regional Planning) and then went back for an Associates in Applied Arts from Lansing Community College before working to earn my master in business administration from Eastern Michigan University.
I started working in the Graphic Design & Mapping Unit at the Michigan Department of Transportation as a student, but was eventually hired to digitize and standardize the map publications that are distributed and available to the public. I worked with graphic designers and realized it was something I wanted to do more of. I combined what I knew about thus far (community and design) and began volunteering for local revitalization efforts in my neighborhood and along the corridor on marketing committees which turned into a leadership role as the organization formalized and moved forward.
That experience drove my interest in supporting entrepreneurs, small businesses and communities thrive through communications and design. Over the years, I’ve been able to support at the foundational levels through brand development and strategy to more day-to-day expressions of social media. I’ve been both a leader and crafter of large marketing campaigns with specific goals and intentions and on the more behind the scenes conversations that help share a story.
When I am not working for Piper & Gold Public Relations, I independently supported clients through my small consulting business Basil Design Studio.
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